Search engine traffic is the key to expanding any business. Ranking high translates directly to business growth, there’s no denying it! So what can you do to get more traffic?
Here are 5 tips that can help you increase search engine traffic to your website or blog.
1. Title Tags on Your Website or Blog
This SEO tactic has been around for ages and still makes a significant impact on your SEO in 2011. One thing to keep in mind when writing your title tags is to think of the person searching for your product or service, try to think of something that will make people want to click on your link. Try to include the topic and a benefit, this will easily allow you to fit 2 keyword phrases into the title.
Tip: only 65 characters will display in the search results, anything after that will show up as … in the results.
Fact: 80% of top ranking pages include keywords in their title.
2. Blog Updates
People used to say blogging once a week was enough, but things are changing and fresh content is the key to search engine ranking. The new rule of thumb is to update your blog every 1-2 days (or more if you can manage) to keep search engines indexing your pages consistently. Use keywords in your title, URL string, body copy, categories and keyword tags. That’s the beauty of blogging, WordPress and other blogging platforms make it easy to add keywords in a variety of different places that really help you rank. And don’t forget about linking…
3. Link to Other Blogs and Websites
Google likes links to relevant and reputable websites. As part of your SEO campaign, it’s a good idea to include outbound links.
4. Backlinking
Backlinking is one of the cornerstones of a good SEO campaign. The quality of your backlinks is very important, the better the page rank and the higher the foot traffic, the better the backlink. Also, the anchor text associated with the backlink makes a huge difference. There are awesome free tools like BlueBacklinks.com that show you how many backlinks you have and what anchor text is linking to your website.
5. Internal Linking
Links will still hold search engine value even if they are coming from within the same site. If a blog post or page within your site has achieved a good page rank, use it to build in a few links to other pages within your site. For example: SEO San Diego points to our home page using “rich anchor text”.
For an SEO website evaluation, contact us at info@skyboxseo.com or call 619.865.8881
